Business and AI Opportunities for Tourism SMEs along Iron Curtain Trail

Join us for an insightful workshop tailored to businesses looking to tap into the growing opportunities along the Iron Curtain Trail (EuroVelo 13). The workshop will have two sessions. The first session will focus on business opportunities, where we will present how your business can benefit from the rising trend of cycling tourism, focusing on global and regional perspectives, and how your company can join the international tourism products. The second session will cover the topic of artificial intelligence (AI) technology and how to utilise AI tools in daily business to be more effective. Date: 3.12.2024 From 12.30 – 16.00 o’clock

Registration: https://us02web.zoom.us/.../tZUufu2hpzsjGNz0L5iOo7MzAEWpk...

Read more about the project ICTr-CE: https://www.interreg-central.eu/projects/ictr-ce/

Read more about EuroVelo 13: https://en.eurovelo.com/ev13

Topics that will be covered during the workshop in SESSION 1 (12:30): 1. Introduction: Turning Global Tourism Challenges into Business Opportunities
Presented by Iskriva (Slovenia)
- Future of tourism: global vs regional perspectives
- Opportunities to join an international bookable cycling trail 2. Understanding Tourism Trends to Improve Daily Business
Presented by University of Primorska FTŠ – Turistica (Slovenia)
- Changing habits of travellers and cyclists
- IT challenges and opportunities for SMEs 3. Presentation of the Iron Curtain Trail (ICT)
Presented by Westpannon (Hungary)
- ICT as EuroVelo 13: one of Europe’s longest cycling routes
- Historical perspective of the trail 4. How to Join the ICT Bookable Products
Presented by Iskriva (Slovenia)
- International market opportunities
- Requirements for joining the network
- Case study: Amazon of Europe Bike Trail tourism products 5. Q&A and Conclusions Topics that will be covered during the workshop in SESSION 2 (14:30): 1. Opportunities of AI for tourism SMEs
- Possibilities of using AI in tourism
- Good practices of using AI in cycling tourism
- How to utilise AI in daily business to be more efficient 2. Q&A and Conclusions This is a unique opportunity to gain valuable insights and practical advice on how your business can engage with the cycling tourism market and become part of an international network. Register now: https://us02web.zoom.us/.../tZUufu2hpzsjGNz0L5iOo7MzAEWpk... The workshop will be in English. Materials for the workshop will be available in English, German, Hungarian, Czech, Slovakian, Polish, and Croatian language. It is possible to attend only one session out of two sessions. Both sessions are funded by the Interreg Central program within the project ICTr-CE (Innovative participatory sustainable business model for cycling along the Iron Curtain Trail).

Pomorze Zachodnie (The West Pomerania) mobile app

You will not get lost on the route with us! In our application you will find a detailed map of routes and excursions, interesting places and events, 360 panoramas and much, much more!